The Qixi Festival, also known as Chinese Valentine’s Day, falls on the 7th day of the 7th lunar month. Rooted in ancient mythology, it honors the love story of Zhinu, a weaver fairy, and Niulang, a mortal cowherd.
 
Legend says the two fell deeply in love but were separated by the Heavenly Queen Mother, who created a wide Milky Way between them. Moved by their devotion, she allowed them to meet just once a year—on the Qixi Festival—with magpies forming a bridge over the Milky Way.male massage 
 
Today, the festival keeps its romantic spirit. Couples exchange gifts like flowers, chocolates, or handwritten letters. Many also take part in traditional activities: writing wishes on colorful paper strips and hanging them on bamboo, or stargazing to spot the "Weaver Star" (Vega) and "Cowherd Star" (Altair), said to be Zhinu and Niulang.
 
More than a lovers’ day, Qixi also celebrates love in all forms, reminding people of the beauty of commitment and waiting. It’s a cherished part of Chinese culture, blending old tales with modern expressions of affection.